Visual Merchandising - 5 Factors Affecting Window Display Design

    As one of the important elements of visual marketing, window displays are often used in fashion retail brands' store front. Except some professional display specialists, there are not many people who know know clearly that we can benefit from these well-planned and decorated windows.
    Window display will become an important part of people's shopping life and it will go through the whole process of shopping. Window display, lighting, colors and other three factors constitute the brand's visual marketing system.They will influence the consumer's decision directly - whether to enter your shop or not.
   
    1.Commodities

    It is the soul of the window. Without commodities, the window will lose its meaning.As the sale of the commodity will bring objective profit,the commodity is the most important element of the window.This is why you need different sales strategies and showcases.

Products can be divided into the best-selling, the stimulating, the seasonal, the trendy, the advertising, the special, the basic and the problem.The last one is absolutely impossible to put into your window display

    2.Display Props

    The display props are to create an atmosphere, highlight the selling point, rather than become the protagonist.It helps the commodities look better, and attract more customers to buy their eyes. The principle is make customers see your products at the first sight instead of props.

    Props can be divided into functional props, decorative props, and structural props.

    Functional props such as models, brackets, and panels;decorative props such as mirrors, flowers, shells; structural props such as cylinders, spheres, etc.

    3.Signage

    Signage is like a receptionist in a shop window. It can remove the questions of potential customers, answer some common issues of the products, and provide simple guidelines for potential customers.
    Signage has a lot of classification, corporate identity, information identification, category and location identification, orientation identification and price tag.

    4.Lighting

    Lights can decorate the windows. If there is no light, it is just like an lady without makeup.But if you use light in the window randomly and wrongly, it will make the window look terrible, just like turning a beautiful makeup lady into a clown.

    5.Spaces

    Space is the stage for product display. The factors that decide the spaces are length, width and height.Everything in the window will be seen by people. Here's where merchandise shines!