Window Display - How to Attract Customers
Everyone knows clearly how importance of the window display to a clothing store. As to the appearance of the store window determines the foot traffic, the window display should be focused on without any doubt. Then how to display a retail window to catch their eyes and ultimately influence them to purchase something?
Always adhere to a style
Every clothing store must have its own style. However, the style needs to match the characteristics of the product being sold and the style of your brand. For example, mature women dressing should show elegant and noble style, and young girls' wear express their vigor. Visual merchandiser or the owner of the store can usually pay more attention to design of the big brand clothing window display for reference. If you insist on a store window style for a long time, like an invisible advertisement, it will make the style of the shop more and more obvious.
Know more about customers' habits
After finding a suitable window style, it is time to begin to study the way how customers read its display.
Generally speaking, the time customer judges whether they enter the store or not is about 10 seconds. During the key 10 second period, all the information of the store will be conveyed through your window display. However, customers can be divided into two types, wondering and in need. The in need ones prefer to the freshness every time they enter the store, but there are many uncertain factors for the wondering ones, so they would pay more attention to the visual image conveyed by the window itself.
There would be a theme of every season window display
If you are running a fashion women's clothing store, the store display should be renewed with current fashion tendency. But a brand new look are not only mean to simply replace the clothes on mannequins with the clothes for the next season. If there is still not much change in the sales volume of products, some minor adjustments can be made from the display and decoration, it can also catch customers' eyes.
In addition, it would be best to plan the themes of the four seasons in advance according to the trend of the year, and then design a showcase based on the theme, so as to plan a continuation of the theme of the month.
Window clothing replacement frequency could be one half a month if slowly, or once a week if fast. In addition to maintaining the style of their own brand, when store window display replaced, the sales of the store's merchandise should also be taken into account.
Fully understand the role of the showcase
The window is likened to the eyes of a clothing store. But actually a clothing store window is more like a thumbnail of a store. Displaying the most representative or latest fashion of the store with various design styles would not only be a kind of self-promotion of the clothing store, but also a landscape that people stop by when they go through the clothing store.
The display of clothing in the shop window plays an important role in the display of the shop. The image of the clothing store and the clothing brand are finally displayed to customers through the showcase. The ingenious window design with high quality not only enhances the image of the shop for customers, but also reflects the cultural connotation and values of the shop. What's the most important, it can bring more foot traffic.
Always adhere to a style
Every clothing store must have its own style. However, the style needs to match the characteristics of the product being sold and the style of your brand. For example, mature women dressing should show elegant and noble style, and young girls' wear express their vigor. Visual merchandiser or the owner of the store can usually pay more attention to design of the big brand clothing window display for reference. If you insist on a store window style for a long time, like an invisible advertisement, it will make the style of the shop more and more obvious.
Know more about customers' habits
After finding a suitable window style, it is time to begin to study the way how customers read its display.
Generally speaking, the time customer judges whether they enter the store or not is about 10 seconds. During the key 10 second period, all the information of the store will be conveyed through your window display. However, customers can be divided into two types, wondering and in need. The in need ones prefer to the freshness every time they enter the store, but there are many uncertain factors for the wondering ones, so they would pay more attention to the visual image conveyed by the window itself.
There would be a theme of every season window display
If you are running a fashion women's clothing store, the store display should be renewed with current fashion tendency. But a brand new look are not only mean to simply replace the clothes on mannequins with the clothes for the next season. If there is still not much change in the sales volume of products, some minor adjustments can be made from the display and decoration, it can also catch customers' eyes.
In addition, it would be best to plan the themes of the four seasons in advance according to the trend of the year, and then design a showcase based on the theme, so as to plan a continuation of the theme of the month.
Window clothing replacement frequency could be one half a month if slowly, or once a week if fast. In addition to maintaining the style of their own brand, when store window display replaced, the sales of the store's merchandise should also be taken into account.
Fully understand the role of the showcase
The window is likened to the eyes of a clothing store. But actually a clothing store window is more like a thumbnail of a store. Displaying the most representative or latest fashion of the store with various design styles would not only be a kind of self-promotion of the clothing store, but also a landscape that people stop by when they go through the clothing store.
The display of clothing in the shop window plays an important role in the display of the shop. The image of the clothing store and the clothing brand are finally displayed to customers through the showcase. The ingenious window design with high quality not only enhances the image of the shop for customers, but also reflects the cultural connotation and values of the shop. What's the most important, it can bring more foot traffic.
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