博文

目前显示的是 五月, 2018的博文

Creative Window Displays Aim at Catching Eyes

图片
    As we all know that an attractive window display would trigger customers' purchase desire, even those pedestrians who just pass by shop windows. Without any doubt, female consumer group would be the biggest beneficiaries of creative window display .     Here I would like to show you some window display for Hermes. Designer Fotis Evans' 2017 spring window design for Hermes is like an art installation in contemporary art exhibitions.     In 2016, Korean artist Sun-Hyuk Kim created the "Flow of Life" spring theme window for Hermes to create a surreal fantasy scene containing the elements of man and nature.     Smart business create some attractive window displays that enable the window catch pedestrians attention with some magic, and 99% of women are hard to resist.     Typically, there would be huge differences between different brand retails. But the ultimate goal is to narrow the distance with customers, increa...

Decorating Summer Window Display with 3 Elements

图片
    As summer is coming, DM Window Display would like to choose three suitable related elements to chase the coolest summer window fashion tendency.     1.Marine Elements     The classic design element of the summer window is the ocean, whose representative is "water". Although it is colorless, it is conveyed in blue color in the visual.     In the hot summer day, what we most want to do is to play in the sea feeling the breeze, and enjoy this colorful, free and easy beach life.          2. Bright Colors     There would be nothing more attractive for customers more than a bright color. When considering the summer theme, try to pay more attention to the use of elements such as lines and colors.          3. Tropic Plant Props     Three-dimensional plants, flowers, trees, or large-scale pictures can be used to express the same summer theme. Besides, you can...

What is Window Display Advertisement

图片
    Window advertisement is a way of advertising products in street-side windows. As fashion went on, the window advertisement has been developed much more colorful, and each major store would typically create a window display aiming at advertising its products.     According to specific window display, window display can be divided into four catalogs as below:     1. Close-up Window Display     Displaying some specific commodity with a unique model that highlights the characteristics of the product, typically used by large or specialty stores.     Below is a creative large Christmas props made of red flowers. It is a Christmas tree shaped visual display stand for mall in last Christmas Day. There is a metal frame inside, and then covered with pieces red flowers that is made of nylon cloth.     2. Professional Retail Window Display     It always displays the same kind of commodities, generally used by lar...

Take a Look at The Most Representative Christmas Window

图片
    At the middle of the year, many big brands begin to design the Christmas window props of the coming Christmas Day. Now I would like to take you to see the famous Christmas window designs in various countries.     First of all, I'd like to introduce the window design of the British afternoon tea brand Fortnum & Mason. The shop window is generally divided into two parts: the front and the side. Compared to the side, the number of front windows is more, as it is much more conducive to presenting stories, so every time there is a theme fairy-tale device appears on the front. In contrast, the number of side windows is not dominant, but the number of display products is far more than the front, often showing a natural, classic and gorgeous mix and match style.     Next, its the 62nd year that the Christmas window of Myer in Melbourne, Australia is still up. Take " Perfect Christmas ", a theme Christmas window display for example. It Insp...

What is Window Display

图片
Window Display , as a way of visual display, is one of the best ways to show visual art and brand ideas, which sells products through visual media. By creating an attractive window display, retails can convey their messages and sell products to consumers. Window display is to a retail what face is to a person. How the shop's products looks be expressed completely from the shop window display. It would be best to set up a window for stores. The large storefront can be divided into a separate space and set up an exclusive window. Small ones can segregate a small shop window with the space behind the door, angle, floor, etc. No matter the window size is small or not, it should catch a pedestrian's eye as they zoom past stores. As an employee of DM Window Display, a   window display props manufacturer from China, I’d like to sum up the following experiences about window display and share with you. Simple style; Focus on a product or a specific theme instead of display...

Window Display - How to Attract Customers

图片
    Everyone knows clearly how importance of the window display to a clothing store. As to the appearance of the store window determines the foot traffic, the window display should be focused on without any doubt. Then how to display a retail window to  catch their eyes and ultimately influence them to purchase something ?     Always a dhere to a style     Every clothing store must have its own style. However, the style needs to match the characteristics of the product being sold and the style  of your brand. For example, mature women dressing should show elegant and noble style, and young girls' wear express their vigor. Visual merchandiser or the owner of the store  can usually pay more attention to design of the big brand clothing window display for reference. If you insist on a store window style for a long time, like an invisible advertisement, it will make the style of the shop more and more obvious.     Know...

How do I become a Visual Merchandiser without retail experience?

图片
    There are always many people who wants to be a visual merchandiser without retail experience. I would like to suggest some ways to help you do some visual merchandising   in retails faster.     1. Go to a professional institution to do some retail display training. Such institutional training has 3 advantages:     a. It helps you know more people in the industry to facilitate the exchange of experience;     b. You can learn relative professional knowledge;     c. You can get them to help you recommend relative jobs. As such organization typically cooperate with many companies, there will be many job opportunities. You can have a try if there are some that can meet your requirements.     2. Go directly to a more formal clothing company interview shopping guide.     In general, such a regular company store will have an assistant position, thus you can sale goods and learn h...

What Skills an Excellent Visual Merchandiser Need to Equipped with?

图片
    Nowadays, there are full of creative ideas for show window display . A good window display design is not just a matter of display, lighting, and decoration. An good window display should   to be one of the first things people see from across the street or while they’re walking by, which means it has to have the right amount of pull to intrigue them and get foot traffic through your down.     Each single of window should be "contextualized".  Software mannequins can be a decorative factor took into consideration, cause it can be well controlled. Although the mannequin is sometimes overly closed, the window design can make it abstract with its own charm.     A good-looking and attractive retail window display is mainly attributed to an excellent visual merchandiser. Now, I would like to talk about some skills that a good window designer should be equipped with:     1.Learning about window design overview and designer...

Visual Merchandising - 5 Factors Affecting Window Display Design

图片
    As one of the important elements of visual marketing, window displays are often used in fashion retail brands' store front. Except some professional display specialists, there are not many people who know know clearly that we can benefit from these well-planned and decorated windows.     Window display will become an important part of people's shopping life and it will go through the whole process of shopping. Window display, lighting, colors and other three factors constitute the brand's visual marketing system.They will influence the consumer's decision directly - whether to enter your shop or not.         1.Commodities     It is the soul of the window. Without commodities, the window will lose its meaning.As the sale of the commodity will bring objective profit,the commodity is the most important element of the window.This is why you need different sales strategies and showcases. Products can be divided into the best-sell...

About DM Window Display

图片
     DM Window Display , founded in 2009, is a rare integrated display props company from China. For so many years, DM keeps being committed to supplying customized projects and integrated supplies of window display props with various materials, like fiberglass, resin, metal, wood ,acrylic and paper. DM Window Display Factory     Currently DM Window Display occupies 7800 square meters and  employs more than 80 individuals, including 12 engineers for designing and discussing complicate projects. The strong, highly professional and creative team is one of the most essential factor of company’s success. Equipped with the professional team, DM is able to provide a rich variety of the latest fashion display props for customers.      Until now, DM products have been exported to over 50 countries and regions globally through original equipment manufacturers and distributors. With excellent product quality, sales’ professional ability and ...